Basket Case

Branding, packaging


Blending the ideas of a misfit personality with fruit baskets, Basket Case is a build-your-own style restaurant specializing in smoothies and smoothie bowls made from bruised or imperfect produce deemed too “ugly” to sell in stores. Their oddball branding reflects their values as a sustainable, low-food-waste restaurant that’s not afraid to show that “different” isn’t always a bad thing.




Spring 2021